What
The House of the Dragon, the prequel to Game of Thrones, was an exciting project that I was tasked to lead on knowing the success it would bring to our existing membership base and how can we target our new customer base to sign up and watch.
Goal
The objective is to launch Sky Sports+ on the NOW website by creating a brand-new Sky Sports+ landing page that aligns with the legacy Sports pages. This includes helping to develop brand assets across Sky UI platforms, uniting the Sky and NOW brands. The aim is to emphasize the branding, ensure consistency, and excite customers about the new product while promoting clear understanding.
Role
As the lead designer on this project, I collaborated with the Design Teams, as well as the NOW Brand and Merchandising teams. I regularly engaged with stakeholders to present plans and progress, serving as the primary stakeholder driving the project.
Timeline
In order to enhance the visual aspect of the upcoming months for our team and stakeholders, I devised a forward-thinking plan by crafting a timeline using Figma. This collaborative tool enabled us to collectively contribute to the creation of a comprehensive master plan encompassing all scheduled deadlines moving forward for all website launches (pre teaser launch and episode launch) CRM email campaigns, Digital creative and Social assets, all in one place.
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