By overseeing a team of expert UX and UI designers, I helped revolutionise the NOW Black Friday experience. Working closely with the Business and Merchandising teams, I provided strategic guidance and feedback while leading the design team in creating a beautiful website, testing innovative user journeys, and crafting engaging email campaigns and digital assets for major platforms like Facebook, Snapchat, and Instagram. We even developed exciting creative partnerships with top brands like Apple, Amazon, LG, and Samsung TV screens.
Partnership's - Apple & Amazon
App Store
Team nominations and recognition:
Nerys did a first-class job in providing top design work across the eComm Black Friday campaign. She put a huge amount of thought and effort into the visual identity of the site, always with the customer journey in mind. It was my first campaign of this sort and it showed me how high we set the bar around here. Inspiring stuff.
